Does this levelling of the playing field make things better or worse? That depends on your perspective. If you’re the New York Times, it is definitely worse, since everything you write is now subject to criticism — criticism that in some cases may get more attention than the original piece (which is one of the reasons Margaret Sullivan’s job as public editor exists). If you’re Tesla Motors or any other commercial entity, however, it’s an unprecedented opportunity to shift the balance of power.
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